Asynchronous Foundations Course
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What You'll Get From Foundations Course
As a student, you'll get a few great benefits from being here:
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Access exclusive content. We've designed the Foundations Course (Limited Time Access) to help support those aspiring salespeople who cannot join during our normal week-long roleplays.
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Start your sales journey. Get started on your own time without having to wait for our next cohort.
How to Get the Most Out of Foundations Course
We’re here to get results and we know you are too. Here’s the best way for each of us to get there:
Be focused. You only have access to this course for a few weeks. Be sure to prioritize this as we are looking to work with those that are ready to move into their sales careers.
Communicate. Have questions? Feedback? Comments? Please share with us so we can continue to develop this program.
Be positive. This can be a lot of information to learn quickly. Please take your time and apply this knowledge as soon as possible.
You are Part of Something Bigger
By joining the Foundations Course, you’re also a member of Fuel Sales Academy, our overarching community. You’ll be able to keep up with our Foundations Course activity both here, but also in your main Fuel Sales Academy Activity Feed (think about it as our own Facebook newsfeed with Course and other activity all in one place).
Let’s get started.
Intro
Mindset
RESULT:
Your score:
Quiz Results
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
Success. Well Done. Click the link below to continue.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Try Again
Your score:
Quiz Results
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
Answers incorrect or missing. Please try again.
Buyer's Process
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
The Sales Process
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Ideal Client Profile
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Outreach Process
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Messaging
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
The First 45 Seconds
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
THE DISCOVERY FRAMEWORK
RESULT:
Approved
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Success]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
STATUS:
Awaiting Review
Your quiz submission has been received and is awaiting instructor review. You will be notified once your submission has been graded.
Thank you for completing the quiz. Your instructor will review your answers and provide feedback soon.
RESULT:
Reprobate
Your score:
[Results]Lorem ipsum dolor sit amet, consectetur adipiscing elit
- 1. Question 1
- Answer 1
- 2. Question 2
- Answer 1
[Fail]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Quisque egestas ligula in interdum finibus.
Suspendisse pretium sed tortor ut tempor. Phasellus orci nisi, posuere nec massa eu, ultricies convallis risus. Sed eget nulla consectetur, hendrerit augue eget, congue urna.
- Nullam finibus velit at odio ullamcorper tincidunt.
- Sed purus ligula, imperdiet ac bibendum vel, gravida eu tortor.
- Integer eu viverra ante. Nam elit dolor, rhoncus sit amet purus vel, tincidunt eleifend turpis.
ACCELERATOR APPLICATION
Below is what has been developed as the standard messaging framework that will be used to create scripting, emails, and all communications with contacts and decision makers.
Who is Air Reading?
Air Reading is an evidence-backed, high-impact online intervention provider for pre-kindergarten through sixth-grade reading instruction, founded on the belief that every child has the capability to learn to read.
Why does Air Reading exist? / What problems does Air Reading solve?
Curriculum and instruction leaders look to Air Reading when they are:
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Struggling to close learning gaps in reading and literacy.
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Concerned that students are behind in foundational reading skills.
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Worried about providing differentiated learning strategies in reading to meet individual student needs.
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Uneasy that their teachers, paraprofessionals, and aides are overextended and struggling to deliver effective reading instruction based on the Science of Reading.
Typical problem statement(s):
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“We see students with learning gaps and our current resources aren’t accelerating growth as effectively as we need to.”
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“Literacy is hard to teach, and our teachers are already facing pressure from all directions.”
What does Air Reading offer? / How does Air Reading solve them?
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Air Reading provides high-impact, live, online differentiated reading instruction based on the Science of Reading.
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Air Reading is targeted reading intervention rooted in the Science of Reading whose tutors are highly trained and use standards aligned, High-Quality InInstructional Material (HQIM) encompassing the five essential components of early literacy: phonological awareness, phonics, fluency, vocabulary, and reading comprehension.
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Air Reading educators provide consistent, explicit reading instruction in 40-minute individual or small group sessions at least three times per week.
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Air Reading enables teachers or their aides to facilitate and supervise targeted, personalized literacy instruction for every student at the same time without the need for prep.
Why is Air Reading the best choice?
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Air Reading increases active learning time, helping students show an average of 2.2 times the reading growth of their peers on school-based reading assessments.
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Air Reading educators work with the same students each day, providing consistent instruction while instilling in their students a love for reading and learning and fostering inspiration, motivation, and impactful teacher-student relationships.
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Air Reading places a focus on Oral Reading Fluency, with more than 1,000 engaging lessons and a library of 800+ books (including 350 decodables). Students from diverse reading levels get the instruction they need within the same class at the same time – saving teachers hours of their time while adding hours of targeted instruction.
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Air Reading’s research partners include Stanford, Johns Hopkins, and the University of Maryland. Air Reading helps classroom teachers improve their literacy instruction through observation while providing baseline assessments, efficacy reporting, and progress monitoring.
Messaging Framework Summary
Curriculum and instruction leaders look to Air Reading when they are:
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Struggling to close learning gaps in reading and literacy.
To solve this issue, Air Reading provides high-impact, live, online differentiated reading instruction based on the Science of Reading.
Air Reading is best at solving the issue because Air Reading increases active learning time, helping students show an average of 2.2 times the reading growth of their peers on school-based reading assessments. -
Concerned that students are behind in foundational reading skills.
To solve this issue, Air Reading is targeted reading intervention rooted in the Science of Reading whose tutors are highly trained and use standards aligned, High-Quality InInstructional Material (HQIM) encompassing the five essential components of early literacy: phonological awareness, phonics, fluency, vocabulary, and reading comprehension.
Air Reading is best at solving the issue because its educators work with the same students each day, providing consistent instruction while instilling in their students a love for reading and learning and fostering inspiration, motivation, and impactful teacher-student relationships. -
Worried about providing differentiated learning strategies in reading to meet individual student needs.
To solve this issue, Air Reading educators provide consistent, explicit reading instruction in 40-minute individual or small group sessions at least three times per week.
Air Reading is best at solving the issue because it places a focus on Oral Reading Fluency, with more than 1,000 engaging lessons and a library of 800+ books (including 350 decodables). Students from diverse reading levels get the instruction they need within the same class at the same time – saving teachers hours of their time while adding hours of targeted instruction. -
Uneasy that their teachers, paraprofessionals, and aides are overextended and struggling to deliver effective reading instruction.
To solve this issue, Air Reading enables teachers or their aides to facilitate and supervise targeted, personalized literacy instruction for every student at the same time without the need for prep.
Air Reading is best at solving the issue because its research partners include Stanford, Johns Hopkins, and the University of Maryland. Air Reading helps classroom teachers improve their literacy instruction through observation while providing baseline assessments, efficacy reporting, and progress monitoring.
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Success Stories/Results: https://airreading.com/#results
While each SDR will be reviewing this script below, they will be directed to make the script their own to ensure they sound more genuine in the process of the conversation and be able to adjust the story, test, and discovery to fit the persona or situation.
Opening the Call
Ask for the specific contact or enter the conversation seeking to speak with someone who is involved with literacy and reading for elementary school students..
This is {SDR Name} with Air Reading. Does that name sound familiar?
<NO> That’s ok … <YES> That’s great …
Do you mind if I take 30 seconds to tell you why I am calling and you can tell me if it makes sense to continue the call?
Story - Setting the Hook
Thanks!
I have been speaking with <SELECT APPLICABLE PERSONA/TITLE: Examples:
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district curriculum leaders
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intervention leaders
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special education leaders
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principals and school leaders
in <STATE NAME> about the challenges they face helping their struggling early and emergent readers improve. They have shared that they are … <Select an issue or two from below>
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Struggling to close learning gaps in reading and literacy.
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Concerned that students are behind in foundational reading skills.
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Worried about providing differentiated learning strategies in reading to meet individual student needs.
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Uneasy that their teachers, paraprofessionals, and aides are overextended and struggling to deliver effective reading instruction based on the Science of Reading.
Test Question - Engagement
Are you experiencing any of these issues as well?
Pause here and listen to the response. Offer empathy and/or positive feedback.
Discovery - Establishing Need
Let’s learn more about the process and impacts related to issues highlighted above. You might already have some intel from the district or school sites to reference. These questions provide a prompt for exploration, but you should have a conversation using follow-up and clarifying questions, empathy, and curiosity.
DO NOT USE EACH OF THESE VERBATIM. USE WHAT MAKES SENSE.
SDR Aims to Learn/Understand:
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The literacy/reading instruction methodology adopted, such as:
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Science of Reading (structured literacy, Orton-Gillingham, phonics, etc.),
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balanced literacy
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Whole language approach (WLA)
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If there is a Science of Reading initiative.
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Current methods for tracking reading progress in PK-6.
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How foundational literacy skills are assessed.
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Existing approaches differentiate and individualize learning.
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What resources and tools do educators have to aid in their effectiveness?
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Leader/educator perspective related to trends in student engagement, learning gaps, and effects on teachers they are seeing and experiencing.
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The initiatives or priorities to identify and respond to learning gaps, ensure differentiation, support students with learning challenges, improve student engagement, and prescribe interventions.
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The biggest challenges they face in meeting the academic needs of every student.
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Intervention strategies targeted to the most at-risk subgroups (such as multilingual learners, special education, Tier II or Tier III populations, unhoused students (McKinney-Vento), or foster care students)
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The intervention supports used now or in the past, and level of satisfaction with them. What worked and what did not work.
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Availability and deployment of tutoring and tutoring opportunities. Methods by which they are delivered (e.g. in-person, online, 1:1 or large group, etc.)
Close - Setting the Meeting
Summarize what you’ve heard and listen to the response. Next, you’ll make the recommendation on the next step.
So, what I am hearing is that your district/school/department is struggling with/concerned about/frustrated by <summarize what they told you>.
Pause here and listen to the response. Offer empathy and/or positive feedback
I am confident Air Reading can help. The reason I say that is because… <Select a solution/highlight a differentiator or two from below that aligns with you summary>
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Air Reading provides high-impact, live, online differentiated reading instruction based on the Science of Reading. It increases active learning time, helping students show an average of 2.2 times the reading growth of their peers on school-based reading assessments.
-
Air Reading is targeted reading intervention whose tutors are highly trained and use standards aligned, High-Quality InInstructional Material (HQIM) encompassing the five essential components of early literacy: phonological awareness, phonics, fluency, vocabulary, and reading comprehension. Its educators work with the same students each day, providing consistent instruction while instilling in their students a love for reading and learning and fostering inspiration, motivation, and impactful teacher-student relationships.
-
Air Reading educators provide consistent, explicit reading instruction in 40-minute individual or small group sessions at least three times per week, placing a focus on Oral Reading Fluency, with more than 1,000 engaging lessons and a library of 800+ books (including 350 decodables). Students from diverse reading levels get the instruction they need within the same class at the same time – saving teachers hours of their time while adding hours of targeted instruction.
-
Air Reading enables teachers or their aides to facilitate and supervise targeted, personalized literacy instruction for every student at the same time without the need for prep. Validated by research partners including Stanford, Johns Hopkins, and the University of Maryland, Air Reading helps classroom teachers improve their literacy instruction through observation while providing baseline assessments, efficacy reporting, and progress monitoring.
So, I recommend we show you exactly how you can accomplish this by setting up a time with one of our experts.
<Sales rep/expert name> can walk you through this and answer any of your questions. They have a time open this coming <DAY> at <TIME 1> or <TIME 2>. Do either of those times work better for you?
Please email us at Foundations@gofuelsales.com to let us know you are ready to start your roleplays. We will have access to Hyperbound sent to you within 24 hours.
Once you have completed your roleplays please email us at Foundations@gofuelsales.com and include the URL for your call you would like reviewed.
Once reviewed, you will have a response within a few days, as soon as a coach from the Fuel Sales Team can review your submission.
Accessing Hyperbound
Finding the Bot
Making the Call and Feedback
Once you have completed your roleplays please email us at Foundations@gofuelsales.com and include the URL for your call you would like reviewed.
As soon as a coach from the Fuel Sales Team can review your submission, you will get a response within a few days.